Video Documentaries
Long form documentaries can be a compelling way to tell a more in-depth story.
You’ve heard the saying, “just the facts”, but documentaries have to do more than that to be successful. They still need to be engaging and creative or people won’t watch them and you will have wasted your time and money. KnowledgeBox loves to tell stories and has the experience to take your subject matter and create an interesting tale to tell.
When you think about documentary production, you probably think about the Discovery Channel. That kind of educational work is certainly one piece of the pie, but you may be surprised at the marketing power of the documentary style.
Documentaries let viewers connect emotionally with a subject and get people thinking about your business on a more personal level. A well executed documentary video production will give you content that doesn’t feel like a traditional advertisement.
At it’s core, a good documentary video production isn’t a dry recitation of facts. It’s a story with an emotional core. Identify the place where your audience’s values correspond with your business initiatives, and you’ve found the soul of your video.
Start your planning documentary video production by thinking hard about the person who will be watching the end product. What do you want your audience to know? More importantly, what do you want them to feel? Every audience is different. Your video production partner should be able to identify the levers that will inspire them, make them laugh, or bring them to tears starts with understanding what they care about. And what they care about will let you know if your story is going to resonate.